Your website is your medium to reach your potential customers. But, search engines work for your website, to make you visible and to give you a global presence. Hence try to be a search engine friendly websites. Following are few key factors which, if well prepared, can make your website listed in most search engines.
Graphics
Search engines do not recognize images and other graphics. If you have some good texts in your content then don't cover it with any graphics. Graphics should be used to make your site look more vibrant and attractive. Graphics should be the garnishing to your website. If you will use it in text then it might decrease your chances for a good ranking in search pages. These graphics include Flash also. When you design a well written text in Flash then it is similar to not having text all. The text which is visible to you isn't visible to the search engines, if it's in flash. Search engines need to have content to list your website. And remember, all graphics no content can make your website dull and invisible to the users.
Content
Content plays a vital role in optimizing a website. Visitors judge you through the glasses of content and technology used. A well written content represents the authenticity of the website. Content evaluation and organization should be well defined while plotting a website. Building necessary content then organizing it according to the visitors need is a major step in website planning. Content has to be crisp, brief and right to the point. Ambiguous content may deter the audience's attention. Hence content should be well edited and it should accomplish target audience's objectives. It is always better to conduct in depth research before putting the content in your site. Content involves every alphabet featured in your website. You need to categorize content with brief and descriptive words which should be lucid and attractive.
Page Structure
Your page structure can affect your page optimization a lot. Your page structure involves your language, ease of use and navigation within your website. Prepare a well organized website so that the search engine can recognize where the navigation, content and headings are. Use heading tags for headings and subheadings and as a rule put navigation first. Be specific in coding. Use appropriate codes for programming.
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