Pay Per Click or PPC is a contemporary method of paid advertising where websites can directly place them in the top search pages. Here the businesses bid to be placed in or after the first page (only when the first page is already full). In PPC a company has to pay a certain amount to the search engine, for each click by the visitor. You can easily identify the PPCs in your search engines. Many popular search engines have PPCs as 'Sponsored Links' or 'Featured Links' listed on the right side of the search pages. Google has named these PPCs as Adwords which were previously recognized as Overture results.
PPC is the most hassle free way of advertising. It's the most noticeable way of advertising. PPC campaigns can help your website featuring in the top page of search engines. PPC can be called the paid version of standard SEO campaigns. PPC gives instant results like gathering traffic while it takes months to standard SEO campaigns to get listed in the first page. PPC is very easy and you don't require any special knowledge as compared to SEO campaigns. All you need is proper keywords for your PPC for magical results.
Limitations of PPC
PPC like any other form of advertisement has some limitations. The following are the few limitations of PPC,
- Everything depends on bidding in PPC. If you can raise your bid you can attain the top position in search pages
- It's sometimes very expensive. The cost depends on the competitiveness of your keyword and phrases
- You can't monitor your position in PPC. If any firm bids more than your bid then it might obtain your position.
How it works?
PPC has now become an easiest way to advertise in search engines. It's an effective way to list your website in major search engines. If you are planning to conduct a PPC then here are golden rules to be followed. Make sure you know every tit-bit of your PPC campaign; after all it's about your hard earned money honey.
Determine the worth of your visitors. In PPC you spend every buck to generate traffic. If your PPC costs more than your business gained then it’s certainly a big failure. You should decide your bidding according to the desired profit. Bidding expense depends on the popularity of your key phrase. Hence it’s wise to pay less if you have a less competitive key phrase.
Like typical SEO campaigns, PPC also needs an in depth keywords research. Keyword research is an imperative part of a successful PPC campaign. There aren’t any particular set of keywords but it’s wise to have a collection of most relevant keywords for your PPC.
Your description can entice your visitors to hit your website. in PPC you don’t require only visitors but you need businesses and customers to hit you as you can’t pay for mere wanderers. Try to incorporate marketing copy writing in your description. This can enhance your description and attract more customers. Be lucid and tell what you want to say about you. Your description should be word description of your business.
As I have mentioned earlier, you can’t monitor your campaign success regularly. Because of bidding your position might change everyday. Try to track the effectiveness of your keyword phrases intermittently. View click-through rates and study the visitor trends for a successful PPC campaign.